I’m Lawrence Cramer—a digital marketing professional and lifelong tech enthusiast who enjoys digging into web development, SEO, analytics, and search/social advertising to help businesses grow.
I’m known for blending a strong eye for user interface and conversion-focused design with a practical, performance-first approach to digital communication – turning “what the data says” into clear next steps that improve visibility and lead flow.
Over the last five years, my work has centered on SEO – and increasingly, AI search optimization. That means I don’t just focus on ranking signals; I also focus on how modern search experiences surface answers (and sources) through AI-powered results. Practically, I help sites become easier for both people and machines to understand: clean page structure, clear service messaging, strong topical relevance, better internal linking, and structured data where it supports discoverability.
I’m based in Bellingham, Washington, and I bring an “engineer it, test it, improve it” mindset to marketing – always aiming for measurable progress, clearer messaging, and steady gains over time.
I have been with Ignite Local since January of 2022 and have worked extensively with clients on new website design development and SEO and AI LLM search updates and strategy. I’m very proud to be part of such a fantastic group of professionals and bring my extensive background to the client I service. I’m eager to see what I, and the Ignite local team can do your you.