What We Do
The Secret Sauce
Simply put, Ignite Local delivers better results more affordably than other online marketing providers. Our Ignited Web Presence solution works to deliver the most new customers at the lowest cost per acquisition. How? We focus on what matters most: A refined set of tactics that work together to optimize conversions across the whole buying cycle. You’ll be surprised at how much it doesn’t cost.
√ Website Search Optimization
√ Pay-Per-Click Advertising
√ Online Map Listings
√ Social Media Listings
Search-Optimized Blogs
2. Engage Prospects
√ Custom Marketing Website
√ Monthly Blogging
√ Social Media Posting
√ Reviews & Reputation Management
√ Website Search Optimization
√ Pay-Per-Click Advertising
√ Online Map Listings
√ Social Media Listings
Search-Optimized Blogs
The Sum Is Greater Than The Parts
Individually, these tactics aren’t revolutionary. What differentiates an Ignited Web Presence is how efficiently and synergistically we do it. Every Web presence solution from Ignite Local includes the following integrated deliverables:
Paid Search Ads (PPC)
Paid search listings account for 65% of page one clicks for “high commercial intent” searches (Wordstream, 2020).
Relevance is the key in any marketing effort, and this is especially true with PPC. As the first part of an integrated online marketing approach, PPC ‘primes the pump’ of your online presence by offering the following benefits:
» Page one visibility from day one
» Increased organic rank over time
» Attraction of customers ready to purchase
» Valuable insights into which special offers, messages & services consumers find compelling
We continuously monitor and improve our clients’ PPC campaigns so they get the highest quality clicks for the lowest cost.
Organic Search Engine Optimization (SEO)
SEO is ultimately about relevant content in the right places:
» On-page SEO, formatting, meta-tagging, keyword density, and URL optimization
» Expert writing for page content and blogs, with high Google Authority
» Powerful, proprietary backlinking strategy
» Maps and Geo-targeted listings
» Video content (optional)
Location-based Listings
Consumers who click on location-based listings are often on-the-go, more frequently using a mobile device, and usually closer to a purchase decision.
Listing on the big 2 search engine maps – Google My Business & Apple Maps – is a free service, and any business owner can do it. However, the team at Ignite Local knows how to ensure your business makes it to Google’s “3-pack” map listing on page one. We optimize for both desktop and mobile searches, and across your full target area.
» Google Maps set-up, optimization, monthly posting & ongoing management
» Apple Maps set-up, optimization & ongoing management
Social Media Management
“69% of consumers say that they are more likely to purchase from a company that has an active social media presence.” (Nielson Online, 2009)
Ignite Local optimizes and manages your Google My Business and Facebook pages so you can focus on running your business. We also make sure your social channels get regular postings and updates to keep consumers engaged. Additionally, we manage your reputation online by reaching out to your customers inviting them to leave you a review online.
» Facebook set-up, optimization & ongoing posting
» Reputation management
» Linking of other social media platforms (optional)
Blogging and Content Marketing
“Content Marketing is the only real marketing left.” (Seth Godin)
Content is especially important for maintaining strong organic search and social media visibility. Most of your prospective new customers aren’t searching for your business, or your ads. So it’s important that your website and social channels contain content that appeals to those early in the buying cycle (e.g. informative) as well as late in the buying cycle (e.g. branded).
Ignite Local has a team of content experts with established Google Author Authority. What does this mean? Simply put, when we write, Google listens.
Video (optional add-on)
“A video listing on a search page gets three times as many clicks as text-only listings.” (SEOMoz, 2012)
Online video is the fastest-growing media online today, and is a powerful engagement tool that can connect consumers with your brand. It helps to establish the requisite emotional bond that drives purchase behavior. This is critical in many industries where trust, high expertise, and/or service is paramount.
We produce high quality videos that are also shockingly affordable. Contact us to get the skinny.
Website Conversion Optimization
Optionally, we offer strategy consulting to further improve your return on investment:
» A/B testing
» Offer optimization
» Customer surveys / research
Getting Started
The best place to start is to request your Free Web Presence Evaluation. This will provide an educated estimate, based on some simple information you provide and industry data we have compiled from Google and other sources, of how many new customers per month you could expect with an improved Web presence.
Once you receive your report, contact us to schedule a free 30-minute consultation with one of our consultants to review the results. You’ll always receive complete transparency and zero pressure.
If you decide to use our services, we’ll spend some time getting to know you, your business, your customers, and your goals. Then we’ll recommend a solution that clearly presents who you are and meets your business objectives.