How Hart & Sons Landscape went from poor marketing results to fully booked schedules
The owners identified several key obstacles hindering their growth:
Outdated Digital Presence: Their existing website was outdated and not optimized for performance.
Low Search Visibility: They struggled to rank highly on Google, making it difficult for potential customers to find them.
Inefficient Ad Spending: They were paying significant amounts of money for marketing services without seeing the necessary returns.
Lack of Communication: Previous agencies made them feel like “just one company out of hundreds” that they didn’t have time for.
Ignite Local implemented a comprehensive digital strategy tailored to the specific needs of a service-based business:
Website Redesign: Ignite Local redesigned the Hart & Sons website with a focus on simplicity and search engine optimization (SEO) to improve Google rankings.
Targeted Advertising: The team adjusted and refined ad groups to more specifically target the company’s ideal audience.
Ongoing Optimization: Ignite Local actively managed the account to keep up with constant changes in Google algorithms, AI, and SEO best practices.
Transparent Communication: From the start, Ignite Local provided upfront, reasonable pricing and maintained consistent communication regarding strategy changes and performance updates.
The partnership has led to a significant positive impact on the business:
Increased Revenue and Leads: Hart & Sons has seen a marked increase in both overall revenue and the number of leads generated.
High Lead Volume: The volume of new inquiries has grown to the point where the owners noted it is “hard to keep up with the leads coming in”.
Improved Search Ranking: The simplified website design and SEO focus successfully helped the business rank higher on Google.
“In the past, we’ve struggled with finding a company that actually gave good results… we were paying a lot of money and weren’t getting the results that we needed. So Ignite came in and they redesigned our website… it’s definitely impacted our business positively. We’ve seen an increase of revenue, an increase of leads for sure. It’s hard to keep up with the leads coming in right now. Overall, we’re very happy with Ignite Local and would definitely recommend it.”
— Nathan and Kyle, Owners of Hart & Sons Landscape
